Attention spans have never been shorter

Your account holders aren’t all the same. Their banking experiences shouldn’t be, either. Our deep segmentation capabilities allow your institution to provide greater personalization without complex configuration or development costs. Create custom segments and tailor your users’ experiences with different layouts and the most relevant features front and center. And establish lifecycle marketing programs to meet your account holders where they are on their journeys.

Candescent Promotion Suite, our intuitive campaign management tool positions your organization to deliver relevant messaging and offers through targeted alerts and notifications based on your users’ preferences. With this tool, your institution can:

• Segment contacts by demographics or use analytical modeling to reach the right audience. And use our APIs to integrate lists from third parties.
• Personalize content and deliver it to the right user segment through responsive ad units such as login and logout prompts, digital banking banners and more.
• Engage with your users in the channels they’re already using. Send messages through digital banking, push notifications, email or SMS. And employ location-based services such as geofencing and beacons to send messages relevant to their locations.
• Track results. Download detailed performance reports to monitor and analyze campaign metrics and use your findings to continuously improve.

If your bank or credit union doesn’t have the resources to develop marketing content, our prebuilt self-service marketing toolkits are available on demand to help you promote your digital banking solutions. Fully customizable campaigns include digital ads, emails, social media posts and print assets. We also offer a comprehensive turnkey marketing program where targeted messages and promotions are executed on your behalf and in your brand from the moment your users enroll in digital banking.